A product of AD Group, Showcase was conceived to help sales agents showcase their off-the-plan projects to potential purchasers through innovative and immersive showroom technology.
AD Group was co-founded in 2014 by Jordan Catalano and Tom Hywood who recognised a gap in the market for a property portal that was dedicated solely to off-the-plan medium and high-density product. Enter Apartments & Developments - a website featuring brand new apartments and townhouses for sale from Australia's top developers.
Since the success of Apartments & Developments, Jordy and Tommy launched Development ID - a complete project inventory solution for developers and sales agents to manage all documentation, communicate with project teams and connect with buyers - as well as Showcase - innovative digital display suite solutions for sales agents to sell off-the-plan product before it’s even been built.
AD Group is now part of View Media Group that also includes view.com.au, The Today Business, Propic and Beevo in its umbrella of companies.